AI Insights · Timothy · July 2025
Top Beauty Retail Apps on Android in South Africa: Q2 2025 Performance
Explore the performance trends of top beauty retail apps on Android in South Africa during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top beauty retail apps on the Android platform in South Africa showcased interesting trends in downloads, revenue, and active users. Here's a detailed look at how these apps performed, based on data from Sensor Tower.
Think Dirty from Think Dirty Inc. experienced fluctuations in its weekly revenue, starting at around $24 and peaking at $39 in early April. Downloads saw a notable increase mid-quarter, reaching over 860 in late April, while weekly active users rose steadily from approximately 2.9K to 5K by the end of June.
VILLA FRAGRANCES, a local favorite, displayed a consistent download pattern with numbers peaking at over 1K in late May. However, there was no recorded revenue for this period.
Standard Skin & Beauty maintained a stable download rate, starting at 335 and ending around 175 by the end of June. The app did not report any revenue during this quarter.
perfume co saw its download numbers fluctuate, initially low but rising to over 200 by the end of June. Similar to others, no revenue data was recorded.
Lastly, Oriflame showed a decline in downloads from 244 to 57 over the quarter, with active users fluctuating between 85 and 181.
For more detailed insights and data, visit Sensor Tower's platform, where comprehensive app analytics are available.
